FIRST India’s strategy is based on engaging, reporting and communication. Together with its members, it gathers issues and evidence of obstacles hampering the development of the sector and translate them into priorities. Through collaboration with other relevant stakeholders, and using its members’ expertise, FIRST India develops positions and proposes workable solutions to the legislators in order to foster the growth of the Indian retail and ecommerce industry.

FIRST India works together with all Indian stakeholders to rapidly remove the remaining barriers in digital commerce. It is mandated to identify problems as well as measure progress in the trade and commerce market, following from policy initiatives that will be taken at the National as well as Global level. This way, it is always well informed and ready to give evidence based advice, to policy makers. It can offer recommendations to policy makers to support market initiatives, to abolish superfluous regulation and to only consider new regulatory structures, if absolutely necessary, based on ground evidence. Also, it can take up an active role in stimulating growth in areas where it is needed.